Clarion Retail, the organiser of retail buying events Top Drawer London, January Furniture Show and Home & Gift, and owner of the REVEAL digital marketplace, has partnered with with trend expert, The Better Trends Company, to provide "expert, tangible and adaptable trends advice" to the shows’ community of retail buyers and independent brands.

With trend content and forecasts often unobtainable for small businesses, the team saw an opportunity to provide digestible but aspirational trend reports, inspirational installations and expert sessions to brands and buyers alike. 

Zoë Bonser, portfolio director at Clarion Retail, comments: "We wanted a partner that we felt truly aligned with our audience - The Better Trends Company are just that! We know just how important trend advice is to both brands and retailers, and we wanted to make this accessible for everyone that attends our shows. This initiative demonstrates Clarion Retail’s ongoing commitment to offering our audience even more valuable takeaways, both at the live events and digitally, through REVEAL all year round. We’re so excited to be working with Louise and Natalie from The Better Trends Company – watch this space, as the first of our trends will be released very soon!"

The Better Trends Company's goal is to "empower designers and small businesses with accessible trend reports, consultancy and design strategy".

Louise Healy-Adonis, co-founder and trends director, says: "Our mission is to support those locked out of trend and design resources, helping them to make confident and informed business decisions."

Natalie Alexander, co-founder and creative director, adds: “We are excited to be working with Clarion Retail, sharing our many years of design knowledge and trend experience across the small business community.”  

The first of the year’s trends will be showcased at Top Drawer London on 15-17th January, followed by January Furniture Show on 22nd–25th January.