has launched its new, long-term brand platform, Never Ordinary, with a campaign across its key European markets.

Created in partnership with Wonderhood Studios, the marketing campaign this is "just the beginning of an exciting new direction", says Made: "Our guiding ‘Never Ordinary’ philosophy is all about making statements, obsessing over details, and being daring in design.

"We’re excited by innovation and committed to pushing boundaries in everything we do – from our products to our physical spaces. Our campaign embodies these values and is a celebration of exceptional creativity and unexpected interior design. Because we believe that homes should be as original as the people living inside."

Watch the surreal new ad here.