Nicola Meadows has been appointed portfolio director for Spring Fair, Autumn Fair, and Moda, and Alejandra Campos as event director for Moda at Spring and Autumn Fair, as the trade exhibitions look ahead to a new era.
Nicola brings to the portfolio her 15 years’ experience leading world-class brands across multiple channels including ecommerce, digital, sponsorship, publishing, and exhibitions – more recently managing consumer shows at Immediate Media. She has also worked at Amazon UK, and has previously worked on Spring Fair.
Nicola is an active member of the Women in Exhibitions network, and is passionate about engaging young talent and empowering women in the industry, while helping to nurture the next generation of female leaders.
She says: “I am very excited by my new role. I will bring a deep knowledge on visitor experience and knowledge in the D2C sector to these market-leading events. I am looking forward to working with the talented and driven teams on the shows, and welcome the appointment of Alejandra as event director of Moda.”
Alejandra Campos has high-level experience working on pioneering and successful trade exhibitions, consumer shows, conferences, and awards ceremonies across a variety of countries and sectors including homeware, fashion, wedding, giftware, healthcare and automotive. She was recently event director of Top Drawer London. Over her 20 years in the events industry, Alejandra has developed a strong interest in innovation and the implementation of technology, and has spearheaded the development of marketing and learning platforms to improve customer ROI and reinforce brand positioning.
Julie Driscoll, divisional MD at the shows' organiser, Hyve Group, says: “As the retail industry continues to evolve and undergo transformational change driven by consumer behaviours and new technologies and innovations, so too must our events. I am delighted to welcome both Nicola and Alejandra to the Spring and Autumn Fair portfolio, who bring many years of invaluable experience in the industry and a combined vision to drive progress, innovate, and develop the shows to ensure they continue to meet the needs of our community and deliver return on time and investment.
"They have joined at a very exciting moment in the history of the shows, with the recent launch of Connect @ Autumn Fair, that we believe will change the face of trade shows forever.”
Connect @ Autumn Fair is a new matchmaking service that aims to bring together more than 3000 buyers with all 600 Autumn Fair suppliers, creating more than 6000 high-value on-site meetings. All meetings are double opt-in (both people want to meet each other), held at suppliers’ stands, and are scheduled based on individual availability.
Pictured: Nicola Meadows and Alejandra Campos