Wayfair has announced that it will open its next brick-and-mortar retail stores in the coming year, bringing two of its retail brands to life with three stores in Massachusetts, US.
AllModern will open its first store at MarketStreet Lynnfield, followed by a second location at Legacy Place in Dedham. Joss & Main will open in the new lifestyle space at Burlington Mall. Wayfair says these locations will be the first in a series of openings as the company plans to launch additional stores representing all five of its brands in optimal formats, sizes and geographies over the next two years.
“At Wayfair, we are focused on creating the best possible experience for our customers," says Karen McKibbin, head of physical retail, Wayfair. "That includes meeting them wherever they are on their shopping journey and delivering the exceptional value, selection, service and inspiration they enjoy from our entire family of brands. With our first-ever AllModern and Joss & Main retail stores, we are introducing a new kind of omnichannel shopping experience powered by the Wayfair platform, inviting our customers to engage with the brands they know and love in an innovative format that blends the best of in-store and online shopping.”
Shoppers will be able to purchase products in-store and have orders placed for fast delivery to their homes.
“We are focused on building a premier portfolio of specialty concepts, helping all of our customers find the home solutions that are just right for them,” Karen continues. “We look forward to unveiling the next evolution of our specialty retail brands through this exciting new channel.”
Since 2018, Wayfair has operated a variety of pop-up shops, as well as a smaller-format retail store at the Natick Mall since 2019. The company’s three new stores launching in 2022 will be followed by additional stores across the entire family of brands, including larger store formats for Wayfair and Perigold.