Dr Jens Uwe Intat has been appointed as Wayfair's head of Europe.

Jens Uwe joins with a 30-year track record of scaling leading ecommerce businesses, including Amazon Germany and Electronic Arts. He replaces Martin Reiter following his planned departure, and will work across Wayfair’s commercial organisation to help grow the European business, which currently boasts a $1.5b net revenue run rate.

“We are delighted to welcome Jens Uwe at this very exciting and pivotal moment in Wayfair’s international trajectory,” says Steve Oblak, Wayfair’s global CCO. “With his track record of scaling world-leading ecommerce businesses, his exceptional go-to-market strategic insights and steadfast focus on customer experience, Jens Uwe is perfectly positioned to help Wayfair Europe solidify its position as the best global platform for home and the undeniable market leader for customers and suppliers.”

Jens Uwe comments: “Wayfair’s mission that everyone deserves that feeling of home resonates deeply with me and I look forward to shaping and driving the ambitious goals of Wayfair. What is more, the passion and the unique culture of the team is truly inspiring and I’m thrilled to be joining and advancing the next chapter of the journey in Europe together.”

Prior to joining Wayfair, Jens Uwe spent five years as an executive leader for Amazon Germany, overseeing major divisions including Consumer Electronics, PC, Office, Kitchen, Home Living, Lawn and Garden, and Home Improvement. Before that, he led the international arm of Electronic Arts Inc, a global leader in digital interactive entertainment, where he was responsible for publishing and go-to-market strategy, including supply chain operations.

Jens Uwe will be based at Wayfair’s European headquarters in Berlin. He holds a PHD in Corporate Strategy from the University of St Gallen in Switzerland, and a Diploma in Economics and Engineering from the Karlsruhe Institute of Technology in Germany.