Luxury British bed and mattressmaker Sleepeezee has renewed its partnership with Dame Jessica Ennis-Hill, Olympic and three-times world champion heptathlete, to help promote the importance of a good night’s sleep and launch its new campaign, ‘Leave the rest to us’.

Sleepeezee has been luxury beds and mattresses by hand at its factory in Kent since 1924, employing a unique combination of luxury materials, innovative designs and traditional techniques.

Brand ambassador, Dame Jessica Ennis-Hill, says: “Quality of sleep is key to performing well in every part of our lives, fundamental to that all-important physical and mental rest that we need for our bodies to recover to go again. Whether I’m exercising, doing the school run or at work, I know that sleep needs to be prioritised to ensure I am in the best shape possible to take on all of the many challenges of everyday life.

“The quality and craftsmanship of the mattress is the foundation of that all-important rest and recovery, which is why I am really proud to be Sleepeezee’s ambassador and to work with them to help promote the benefits of a good night’s sleep. I am also delighted to have my very own mattress – The Jessica.”

David Miller, commercial director at Sleepeezee, responds: “It is a real privilege to be working with Dame Jessica Ennis-Hill again. This latest collaboration will form part of an integrated campaign to grow brand awareness and shine a light on the importance of a great night’s sleep, and what it can bring to both physical and mental wellbeing.

“At Sleepeezee, we’ve been perfecting the formula for a good night’s sleep since 1924 – we know sleep, how important it is, and we believe it’s a precise feeling of comfort and quality. This campaign will strengthen the bond between sleep and the world of wellness and relaxation.”