Sofology has recruited actress Helena Bonham Carter for its latest TV advertising campaign, entitled Bring Imagination to Life, saying "her beautifully eclectic style provides the magical backdrop to a diverse range of Sofology furniture and accessories".

Helena, star of shows and films such as The Crown and Harry Potter, says: "As an actress, I make my living using my imagination – pretending to be other people. But even when not acting, I try to live my daily life with imagination, otherwise it can be sooooo boring. When we are children, our imagination is in full flow and I think, sometimes, as adults we let it atrophy, we forget to play, have fun and give up on dreams. Sofology’s Bring imagination to Life campaign is an appeal to have fun and express the imagination that is unique to you - however different or bonkers we are. Why should make-believe just belong to children?"

Jan Duckworth, head of marketing at Sofology, adds: “We were delighted to collaborate with Helena on this new campaign, she perfectly encapsulates the unique creativity that goes into each one of our designs. She and the team have truly brought our imagination to life and embodied our mission to help everyone feel at home on a stylish sofa they love.”

Sofology is opening two new stores this month (in Stockport and Swindon), with a further seven planned this year.