Danish premium lifestyle and furniture brand BoConcept has launched in the St David’s Cardiff shopping centre.

Across 5300 sqft, the showroom and retail space, close to John Lewis, operates as a "digital experience concept store" – the first of its type in the UK for the brand.

The store offers a complimentary bespoke interior design service, which is able to present 3D visuals of BoConcept's furniture in customers’ own homes.

Speaking on behalf of the St David’s Partnership, Russell Loveland, senior portfolio director at Landsec, comments: “As we welcome our guests back, St David’s has shown again how resilient it is to the challenges faced during the pandemic. The ability to bring in brands like BoConcept, amongst the most revered and influential in its industry, at such a difficult time for retail is testament to what we have to offer.”

Zoe Shields, UK and IE country manager at BoConcept, adds: “St David’s has a great blend of operators, positioning it as the perfect next step in the expansion of BoConcept in the UK. We are delighted to be able to open now and showcase our brand to Cardiff’s patrons – it’s been an incredibly challenging year for retail, but our appetite for delivering new stores, concepts, and products remains undiminished.”

With the re-opening of non-essential retail in the region, measures remain in place as implemented by the dedicated onsite team, which are continually monitored. These include hand sanitiser stations, comprehensive signage, designated queuing areas and one-way systems where possible.