The National Bed Federation (NBF) is striving to lend as much support as possible to bed retailers for this year's National Bed Month (March) – whether or not they can open their doors.

During what will be an unprecedented campaign, the trade association has developed a ‘bomb-proof’ marketing pack aiming to support retailers, whatever the restrictions. The newly launched resource is designed for use across digital and print platforms.

NBF marketing and membership manager Simon Williams says: “This year’s National Bed Month will be like no other. At the moment we don’t even know if non-essential retail will be open, so our marketing strategy this year has been focused on supporting our members, whatever the situation.

“Even if shops are forced to remain closed, retailers can still sell online and use the pack to promote their business via websites or social media, or to include in a mailshot to their customer database. 

"If lockdown has taught us anything, it is that staying home has made people think more about their living environment, including their beds and furniture. Unable to travel or enjoy experiences such as holidays or spa treatments, they are looking to invest in home improvements. So, it’s a great time to remind customers of the importance a good bed plays in achieving a healthy night’s sleep – and that better sleep has huge benefits to our physical and mental wellbeing.”

The free digital download pack includes logos, infographics, posters, web banners and a video.

“National Bed Month has been around for over 30 years and we are keen that retailers should really get behind it this year – despite the pandemic," Simon continues. "There is still good business to be done, and this toolkit provides a comprehensive package of marketing support which retailers can supplement by ensuring they are active across social media.”