Last September, the decision was reached by show organiser Messe Frankfurt to forgo physical events at its home venue in Q1 2021. Now, following close consultation with customers, it has become necessary to postpone the international physical trade fairs planned for April and May – Prolight + Sound, the International Consumer Goods Show, Heimtextil, Techtextil and Texprocess – as a result of the regulations and travel restrictions that have been imposed.
“The coronavirus pandemic has taken centre-stage, and our plans have not escaped its impact. In light of the current situation, it would not be possible for us to satisfy our customers’ requirements for international trade fairs in April or May,” says Detlef Braun, member of the executive board of Messe Frankfurt.
According to the show organiser, an annual spring event is essential for the trend-based order cycles in the entertainment, technology, consumer goods and textile industries, which means that postponing these events until the second half of the year would not serve the interests of exhibitors.
As a result, Heimtextil will now take place from 11-14 January 2022, and Ambiente will open its doors in its customary slot, from 11-15th February 2022.
Due to the fact that physical events are not possible, Messe Frankfurt has created numerous digital offerings for its customers. Consumer Goods Digital Day on April 20th, 2021, for example, promises to offer customers the opportunity to get together at a digital location where they can engage in dialogue and obtain information. The content will be focused on ways in which retailers can improve their businesses, and will be supplemented by the opportunities presented by Nextrade, the organiser's order and data management portal for the home and living sector. Nextrade also offers possibilities for manufacturers of finished home and household textiles to present their products, as well as a channel through which they can promote business with retailers and traders. Additional digital information and content offerings are already being planned for Heimtextil, Techtextil, Texprocess and Prolight + Sound.
“The ongoing shutdown of retailers in our visitor countries has made relevant up-to-date information and solutions essential, and we are satisfying this demand with our digital offerings during this volatile time," Detlef continues. "As you know, we are also continuing to do everything in our power to make safe and successful trade fairs possible, because nothing can take the place of face-to-face encounters.”