A new joint venture between Millbrook Beds and leading American bedding maker, Eclipse International, will see the import, manufacture and distribution of the traditionally handmade range of Millbrook mattresses throughout the US.
Offered via Eclipse International’s Eastman House brand, this exclusive range of Millbrook Beds-branded mattresses will offer American consumers all the key features of a traditional British bed, including natural fillings, hand side-stitched borders, and the iconic Millbrook Black Tuft. The range will initially be rolled out from two Bedding Industries of America factories: the flagship factory in North Brunswick, New Jersey, to serve retailers on the East Coast; and the factory in Southern California to serve the West Coast.
Later next year, the Millbrook Beds brand will be available in the US from all Eclipse and Eastman House factories, with quick service and delivery.
This collaboration will also see Millbrook manufacture a unique range of Eclipse International mattresses for the UK market, which will be branded Chittenden and Eastman (C&E) in partnership with Millbrook Beds. Launching in January, the range will be designed in the US and manufactured at Millbrook Beds' headquarters in Totton, Southampton.
Mark Croll, MD of Millbrook Beds, comments: “We look forward to working with the entire Eclipse International organisation to help Millbrook Beds grow in the US, and to see the Eclipse-inspired range flourish in our country. The finish and tailoring of the C&E range will have a completely different look to anything we have produced before and will bring American style and innovation to the UK bed market. Eastman House’s long American history, dating back to 1866, gives us a strong selling point in the UK.”
Stuart Carlitz, president and CEO of Eclipse International, adds: “Not only does this joint venture give us the opportunity to bring some of the finest luxury mattresses into the US, we will also be growing our reach by adding distribution throughout the UK. We have established a great partnership by working with Mark Croll and Ross Thurston at Millbrook to develop these mattresses."