Both the digital and physical sides of imm cologne's forthcoming hybrid edition (scheduled to take place from for 20th-23rd January 2021) have been cancelled due to ongoing developments in the coronavirus pandemic in Europe and Germany, reports show organiser Koelnmesse.
"We’ve had to face the reality, even though it’s painful," says CEO Gerald Böse. "In the end, because of the very dynamic way things are developing right now, the uncertainty among our exhibitors and visitors was just too strong. This decision was geared to the interiors industry and made in close consultation with our conceptual sponsor, the VDM, as well as our exhibitors and partners.
"Because the concept for the special edition was based on the offline and online formats being closely interlinked and mutually dependent, not even a purely digital event made sense under these circumstances.”
Gerald says that Koelnmesse's global online business network, ambista, already combines the key functions "that market players in the furniture and interiors sector need on a daily basis in a single platform", and that preparations for imm cologne 2022 (19th-23rd January) are under way.