Weeks after securing new financial backing, Bensons for Beds today has revealed that TV presenter Stacey Solomon would be its first major brand ambassador as it unveiled its Rollo by Slumberland ready-to-go mattress line.
The partnership comes as the reinvention of Bensons gets underway following its restructuring in June and the launch of a new web platform. New product development at Huntingdon will be at the heart of Benson’s transformation plans, and the launch of Rollo by Slumberland, a four-strong sprung mattress range, available to order online from today, is the first major move since the restructure.
Bensons' COO Joe Wykes says: “Stacey is one of the most popular personalities in Britain. She’s the perfect match for us and we’re thrilled to be working with her as we transform Bensons over the next few years. We have a great story to tell at Bensons about our expertise in sleep, British manufacturing and commitment to quality – with Stacey’s help we’re looking forward to telling that story.”
Stacey Solomon adds: “We all know how much difference a good night’s sleep can make to our day, I definitely do – especially with my little sleep thief, Rex! That’s why I’m really excited to be working with Bensons for Beds and sharing some tips along the way.”
Joe concludes: “For the first time, we’ve brought the strength of Bensons and Slumberland together to create a market-leading, high-quality roll-up mattress that we’ve designed and manufactured in our own British factory for comfort and environmental sustainability. Rollo by Slumberland is symbolic of the wider renewal underway at Bensons as we position ourselves for growth.”