Heal’s has announced that its signature ground floor showroom at the flagship Tottenham Court Road store has undergone a transformation as part of a programme of investment in the brand’s bricks-and-mortar spaces.
Led by Heal’s in-house design team, the 4000 sqft showroom now has a dedicated fragrance room, stocking exclusive brands, plus an expanded selection of soft furnishings and home accessories. New digital screens have been installed in the windows, in the first significant investment to the front showroom in recent years.
First opened in 1854, the iconic store offers shoppers 42,000 sqft of retail space over three floors.
Amber Coleman, head of retail, comments: “By updating our main showroom, we want to showcase everything that the Heal’s brand encompasses, from design-led home accessories to unique brands only available at Heal’s. With changes in consumer shopping habits, it’s imperative that we invest in our stores, ensuring that our customers have memorable experiences while with us."