Due to increased demand for its consultancy services, Insight with Passion, which is managed by a consumer insight expert Kate Hardcastle MBE (The Customer Whisperer), has appointed a new consultant, Sara Hassan.
Sara, an award-winning marketer and consumer expert, has worked with a number of retailers and national brands for over 12 years, both in-house and agency-side. Her areas of expertise include retail and consumer insight, particularly around Millennials.
Kate says: “Myself and Sara head up a team of experts focused on consumer insights and trends and we spend much of our time travelling the world to seek out new and exciting innovations - in the past month alone we’ve been to New York for NRF and tested some amazing technology at Euroshop, the world’s biggest retail fair.
"We take this global best practice and team it with localised insights to ensure our clients deliver exactly what they need to in order to delight their customers and their shareholders. Aside from that, we’re born and bred retailers, and have been walking and working shopfloors since we were both teenagers.”
Pictured: Kate and Sara