Leading US luxury homewares retailer RH (formerly Restoration Hardware) has confirmed its intention to establish an international presence in 2021/22, starting with 5-7 European showrooms, alongside further growth in its home market.
RH International's initial focus will be the UK and Paris. In an earnings call following the publication of RH's Q3 2019 results, its chairman and CEO Gary Friedman revealed that the businesses believes that the UK, starting with London, will represent its biggest overseas market. "I think we're going to do something completely revolutionary and unique to introduce ourselves into Europe in a way that no retail brand has done before," he stated.
RH believes there is an opportunity to build "a $20b global brand as we expand internationally and further develop the RH ecosystem that will move the brand beyond creating and selling products to conceptualising and selling spaces".