In a multi-year deal, Media producer IMG has been appointed the global licensing representative for all brands in Tempur Sealy International's portfolio. IMG states that it will work with Tempur Sealy to build a licensing programme across multiple home, travel, wellness and lifestyle categories.

“We are delighted that IMG, a leader in their industry, has agreed to this partnership that offers their endorsement of our market-leading brands,” says Scott Thompson, chairman and CEO of Tempur Sealy. “Our portfolio of brands lend themselves to extension beyond the bedding and sleep category.”

Gary Krakower, vice-president of licensing, IMG, adds: “Tempur Sealy has an outstanding reputation for providing top-quality mattresses and other bedding products. Our aim is to help them move into other areas of the home and attract new global audiences, with comfort being the focus for every product. It’s a very exciting project.”

Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products, and its portfolio includes such as Tempur, Tempur-Pedic, Sealy featuring Posturepedic Technology, and Stearns & Foster.