Homewares specialist Bedeck has unveiled its new flagship Northern Irish store in Belfast, and its new trade showroom at its headquarters in Magheralin, County Down.

Both were officially opened by architect, television presenter and writer George Clarke, who cut the ribbon with Bedeck’s joint MDs Gary and Andrew Irwin, grandsons of the company's founder, Alexander Irwin. Founded in 1951 as a manufacturer of Irish linen handkerchiefs, Bedeck is now one of the world’s leading suppliers of luxury bedlinen.

Representing the final stage inofan 18-month investment programme, the new 5000 sqft custom-built space was designed to meet a growing demand for more space, and features a dedicated presentation area for 25 beds in which to display new seasonal collections. Bedeck manages the development and design of bedlinens, towels and textile accessories for a wide range of internationally recognised brands such as DKNY, V&A, Joules, Sanderson and Harlequin, as well as its own-brand ranges, Bedeck of Belfast and Murmur.

The new showroom features a Design Archive to house its extensive artwork portfolio. Bedeck is one of the last remaining bedlinen providers which still has its own in-house textile design studio, which uses traditional crafts such as painting, block-printing and weaving. In addition, the Bedeck Flagship store on the Lisburn Road in Belfast has undergone a thorough refit.

Joint MD Gary Irwin says: “We are thrilled to be opening the new showroom on the same plot where our grandfather started the business 68 years ago. The business has organically evolved from selling handkerchiefs to become a global home textiles expert, and this new space marks a new chapter in the history of the company.”

Andrew Irwin adds: “The investment across our retail stores comes out of the need to continue to inspire our customers. We want to create a friendly and pleasant environment for both staff and customers and ensure they have a positive shopping experience. As a business we feel it is important to constantly evolve and refine our stores to stay relevant within the current pressurised retail environment.”

From left: Gary Irwin, George Clarke and Andrew Irwin