Trade association the British Furniture Makers (BFM) is flying the flag for the manufacturing sector with the launch of a new brand identity.

The association has implemented a new look across the organisation, designed to take the BFM forward and ensure it remains at the heart of the British furniture industry for the long-term.

Nick Garratt, BFM’s MD, says: “We wanted the new design to provide an attractive and meaningful connection with consumers, as well as the trade. The overall aim is to send a professional message and a feeling of quality, security and trust that you get from British manufacturing.

“BFM is the voice of our industry, and the development of a strong identity is key to taking our work further forward. British manufacturing is seen as a badge of quality and consumers respect and value membership of credible, long-term trade organisations. Our new design has been developed to capture that.”

The BFM recently started to work with a specialist PR company to develop and implement a strategy that connects and engages with the trade and consumers. Other activity includes an overhaul of the website to enable members to access more information than ever, and provide a hub to highlight the value and significance of furniture made in Britain. The association’s annual events schedule is also being enhanced and extended.

Nick adds: “We hope members will take advantage of, and support, the new initiatives being developed, which join the successful, established, core BFM service. As an association, we are stronger together. In the challenging times we face ahead, it has never been more important for our industry to come together as a community.”