3D visualisation specialist Cylindo has raised a new round of funding. Angel investor collective Nordic Makers has joined as an investor, and its co-founder Lars Fløe will join Cylindo as chairman of the board.

“For people in retail, it’s clear we’re moving from a 2D to a 3D era, and we’re excited to spearhead this transformation, ultimately helping retailers and brands thrive by utilising visualisation technology," says Cylindo CEO, Janus Jagd.

"In a digital-driven world, where customers make informed buying decisions and expect instant gratification, immersive product visualisation features like 360° spin, product configuration and AR have become table stakes. We’ve built a platform that enables retailers to visualize all their product configurations in 3D at scale and easily leverage visuals for omnichannel use cases.”

Cylindo says its 3D technology platform serves more than 100 million unique consumers annually, and powers product visualisation for global brands including Ethan Allen, Knoll and SofaCompany.

“As more and more purchases and purchase decisions take place online, I see a need for better visualisation and merchandising solutions," says Ben Holmes, former general partner at Index Ventures, who also invested in the round. "Cylindo has great traction and an impressive vision for extending their platform to enable this.”

The company more than doubled its SaaS revenue last year, and according to Janus the new investment will be used to do more of the same, investing in technology and revenue growth.