The organiser of Spring Fair and Autumn Fair, ITE Group, has changed its name to Hyve Group, as it aims to reflect its evolution resulting from its Transformation and Growth programme (TAG) announced in May 2017, which is now nearing completion.
The group’s vision is to create the world’s leading portfolio of events. It says that, through the TAG investment, it has built a dynamic scalable platform, improved processes and enhanced systems, completed the acquisitions of Ascential Events and Mining Indaba, as well as the disposal or closure of over 150 events.
Julie Driscoll, UK regional director, says: “The vision and strategy of Hyve Group is incredibly energising and ambitious. The goal of creating a world leading portfolio of must-attend events has inspired a number of recent initiatives for Spring and Autumn Fair alongside a significant investment programme. We will continue to see the individuality of both shows maintained and enhanced at part of the Hyve Group, whilst tapping into centralised operating systems designed to deliver the best experience and ROI to exhibitors and visitors alike.”
Hyve Group purports to offering: a global presence not purely focused on emerging markets; a centralised operating model, not a decentralised federal organisation; a premium product business, not a geographic market share-led company; and a group of market-leading, events rather than a broad portfolio of mixed quality.