Steinhoff UK Beds is investing in new websites for its Slumberland, Relyon and Dunlopillo brands, as it unveils a new digital strategy to improve the experience of both retailers and consumers.

The websites have been designed to reflect each brand's USPs, offering customers the opportunity to buy online via a partner or try a model in-store.

A new sleep quiz aims to inspire and educate customers looking to find the right mattress, suggesting a selection of beds that match their sleep style and preferences. Social media and digital content will also play a key role in Steinhoff’s digital drive to build brand advocacy and drive effective engagement. 

To support the launch of the websites, Steinhoff will also invest heavily in SEO and PPC. 

The new websites will go live in November, in line with product launches and peak trading.

At last month's NBF Bed Show, the company revealed that it would be incorporating the Myer's brand within the Slumberland umbrella.