Global bedding and mattress group Hilding Anders has appointed Henrik Sjögren as CEO, effective from January 1st 2020.

Bolstering Hilding Anders' plans to increase its focus on brand development, marketing and retail, Henrik, a Swedish and Danish national, has built a strong track record in branding, marketing and retail over the past 25 years by working for some of the world’s top consumer goods companies including Unilever, GlaxoSmithKline, the Lego Group and EssilorLuxoticca.

The current CEO and chairman Pepyn Dinandt will provide continuous support to the leadership team, states Hilding Anders.

In addition, from 1st November, Achim Schreck will take over responsibility for all of Hilding Anders’ strategic communications efforts as the company’s new group communications director, with a focus on strengthening the combination of retail and online business. Achim boasts 15 years' communication experience in international manufacturing and retail. Most recently, he served as director of communications for BMI Group, Europe’s largest roofing and waterproofing company.