100% Design is being rebranded for 2020. Twenty-five years after creating the UK's first dedicated design trade exhibition, the event is being reframed as Design London during next year's London Design Festival in September.
"Recognising the capital’s profound influence over A+D specification globally, Design London presents a new and enhanced proposition for the industry," reads a statement. "The show will combine the world's most sought-after brands with a wealth of emerging design talent to create an essential platform for those looking to source new products, meet new brands and make new contacts during the London Design Festival.
"Building on the foundations of the last 25 years, the inaugural event will celebrate the capital's thriving design scene and will be an inspiring and influential hub for the A+D community."
More news, plus the exact show dates, will be revealed in due course.