California-based company Resident, which owns D2C ecommerce brands including bed-in-a-box offer NectarSleep, has today launched a premium mattress brand in the UK market, DreamCloud Sleep, which aims to "disrupt the high-end marketplace by offering a luxury hybrid at an affordable price".

A five-layer model with a 365-day trial period and an ongoing warranty, the DreamCloud Sleep mattress is manufactured in the UK. One of the first carbon-neutral mattress companies, DreamCloud Sleep joins NectarSleep under the wider umbrella brand, and, in line with the rest of Resident’s offer, is marketed independently.

MD Angela Crouch says: “We’re delighted to be launching DreamCloud Sleep in the UK market and to be further expanding our portfolio of D2C Resident homeware brands.

“With DreamCloud Sleep our goal is to give Brits the premium sleep they deserve at an affordable price. In disrupting the high-end market, we aim to give consumers what they want, whilst staying true to our core values of incomparable quality, style and value along with an industry-first 365-day trial and Forever Warranty.”

Resident says it plans to become a one-stop shopping option for the UK homewares sector.