Luxury bedmaker Savoir has unveiled a new online store, introducing ecommerce to its recently rebranded website to help increase its D2C reach.
The expansion of Savoir’s ecommerce operation coincides with the opening of showrooms in Berlin, Singapore and Qingdao, with additional presence in the US planned in the near future.
Earlier this year, Savoir launched its first bedlinen collection. Alistair Hughes, Savoir's owner and MD, says: “Launching our linen collection was an exciting development for our brand and it also allows us to offer our customers linens for extraordinary beds.
“Savoir is proudly British, but we’re also truly global, and it’s our goal to give customers the most comfortable and stylish beds imaginable, no matter where they are in the world.”