Bensons for Beds has unveiled its bespoke Sleep Diet model, designed by sleep expert, Stephanie Romiszewski, to prescribe an ideal sleep regime for the nations struggling sleepers.
Available nationwide from the Bensons for Beds website, the Sleep Diet allows users to determine a sleep profile which they can relate to – and subsequently, follow a bespoke sleep regime.
The launch comes following recent figures from Bensons revealing the impact sleep has on mental health. More than two thirds (69%) of people lack sleep and 31% feel depressed if they do not get enough.
Stephanie Romiszewski, Bensons' sleep expert, says: “With a plethora of sleep tips out there, it’s hard to know which route to take – especially as Brits become more wary of how sleep affects their day to day lives.
“We are all so different, and there are a range of so many different types of sleep issues. These will change over our life span, as sleep is not a stagnant process! It could be that you are a mix of profiles, so you should use the advice which works for you. The most important thing is to maintain a positive, healthy attitude about sleep.”
Helen Nunn, head of marketing at Bensons, says: “Whether you’re a self-confessed snoozer, tech addict or caffeine lover, it’s clear there’s no one-size-fits-all when it comes to getting the best night’s sleep. We have developed the Sleep Diet model as part of our commitment to delivering Sleep Wellness to the nation, as everyone should be able to enjoy a great night’s sleep – and follow a regime that works for them.”