Digitally-native European design brand Made.com has opened a new showroom in Lyon, France. The brand's eighth showroom in Europe, and second in France, the 220 sqm showroom includes integrated technology and intuitive design insights

According to Made, the showroom will be an evolving, adaptable design hub and event space, which will feature a constantly updated product selection from Made's in-house studio design team and its network of hundreds of independent designers. 

Supersized touchscreens include features such as Find My Style - to help customers find products that match their taste - and Shop Instagram, a shoppable feed of instagram posts featuring Made products. The showroom will also feature a regular series of events and workshops for customers and visitors.

Made.com CEO Philippe Chainieux says: "As I am from the south of France, I’m personally proud to launch our new showroom in the beautiful city of Lyon, giving us the chance to meet our customers in the Rhône-Alpes region. Adding this location to our flagship showroom in Paris allows for us to offer our French customers the chance to experience the Made brand and see the latest pieces from our designers. As a digital brand, our showrooms and brand spaces add an important human connection and offer a tangible element to finding design inspiration with us.”

The Lyon showroom joins brand spaces in Amsterdam, Berlin, Leeds, Birmingham and Hamburg, and flagships in Soho and Paris.