Bensons for Beds is giving its vacuum-packed/rolled Snooze mattress range a complete refresh, in a bid to reinforce its foothold in the growing sector.
The new Snooze range will include a simplified range of four mattresses, two of which will offer two comfort ratings. Each mattress will be available in five sizes.
Encompassing the rebrand is a new logo, designed with a modern feel to appeal to a younger target market. The mattresses will come with a waterfall cover and piping part way up its border, plus new labelling.
The range will also have its own dedicated section in Bensons for Beds' stores.
Pam Johnson, head of buying, comments: “The new Snooze mattress range has been reimagined with our audience in mind, offering a streamlined selection of products, and added flexibility in size and price points. Most importantly, the range offers outstanding levels of comfort and support, so there’s no need to compromise on comfort for convenience. We are very much looking forward to seeing the new and improved Snooze collection roll out across Bensons stores.”