Online mattress brand eve sleep has appointed Tim Parfitt, formerly of Loaf, as its new CFO with effect from 17th June. He replaces Abid Ismail, whose departure was announced last month.

Tim is a qualified accountant, with over 10 years' experience as a CFO. For the last six years Tim was CFO of omnichannel furniture retailer Loaf, where he helped oversee the company's transition from a start-up to a sizeable and fast-growing business.

James Sturrock, CEO of eve Sleep, says: "Tim's relevant experience and proven track record will add further momentum and support to eve's rebuild strategy and focus on profitability. His appointment as CFO completes the new management line-up and on behalf of the entire eve team I welcome him to the company.

"While the rebuild strategy remains in its early stages, progress continues at pace with a strengthened management team, continuing expansion of the product range and ongoing improvements to the customer experience, underpinned by the recent fundraise."  

Tim comments: "I am delighted to be joining eve at this important time in the company's development and I am confident that I can support eve in its path to profitability. eve has great products and a strong brand, with a substantial opportunity to build a leading and highly profitable position in the sleep wellness space."