The British Retail Consortium (BRC) has launched Rethink Retail, a careers guidance website that aims is to inform the public about retail careers while further supporting careers initiatives in schools, colleges and universities.

Retailers employ 3.1 million people in the UK, and this initiative aims to reposition retail as ‘a career of choice’ for the emerging workforce. 

With the changing nature of jobs in the industry, the BRC and its members have developed a future retail careers framework based around six career themes, including stories from the likes of Asos, Sainsbury’s, the John Lewis Partnership, McDonald’s, Boots and Superdrug.

The new website launched yesterday at the Fashion Retail Academy.

“There has never been a more exciting time to get into retail," says Helen Dickinson OBE, BRC chief executive. "New technology and changing consumer behaviour mean that retail is constantly having to innovate to retain and gain customers. The expanding role of digital in shopping has given rise to thousands of new jobs in data science, web design, behavioural analytics and more. 

“Rethink Retail aims to dispel the traditional idea that a career in retail is limited to stacking shelves. Our new website offers dozens of case studies showing the interesting amazing opportunities for career progression that exist."