Retailer AHF Furniture has appointed Alex Broughton as its new head of ecommerce. He brings to the business a wealth of experience in both digital marketing and ecommerce, having worked in online retail for over 11 years.

Thanks to his experience in a range of industries – from men’s fashion to home and garden – AHF is confident that Alex has the knowledge and expertise to help increase the retailer's online presence and make it a household name, says MD Matt Hesketh.

“It’s clear that ecommerce is a central sales channel for furniture retailers, and AHF required a talented and experienced leader to grow our online business," Matt comments. "Alex joins AHF at an exciting time, and we look forward to his skills and abilities helping towards a bright future.”

Alex adds: “AHF already has a fantastic product range, with a strong sales force and delivery service already in place. What we need to focus on now is ensuring these existing strengths are conveyed online, and I have big plans to make that happen.”