Bed-in-a-box brand Otty Sleep has increased its in-store presence with a partnership with Beds Are Uzzz, which will see the mattress stocked in the bedroom furniture retailer’s six stores.

The collaboration is the first time Beds Are Uzzz has stocked a bed-in-a-box brand.

Otty, which is also stocked within a number of Next Home stores, will create unique PoS displays for Beds Are Uzzz, and all customers purchasing an Otty mattress through Beds Are Uzzz will be eligible for the company’s 100-night trial.

Michal Szlas, CEO of Otty Sleep, says: “We’re excited to have finally partnered with Beds Are Uzzz – one of South England’s most respected independent retailers. Beds Are Uzzz share our standards when it comes to quality, customer service and convenience, and we’re confident the partnership will help more people receive a better night’s sleep.”

Alex Fellingham, director at Beds Are Uzzz, adds: “Beds Are Uzzz always look to stock the best and most innovative products, so adding Otty to our collection was a natural move. Otty is a growing brand and we’re excited to be able to offer our customers the option to try the boxed mattress in store, alongside our other quality bedroom furniture.”