Team GB and Dreams have today confirmed a partnership which will see the bed retailer become the official sleep partner for Team GB up to and including the Tokyo 2020 Olympic Games.
With the games under 20 months away, Dreams and Team GB will work closely together to further prepare for Tokyo 2020, specifically looking to help the athletes sleep, rest and recuperate.
Double Olympic gold medal-winning rowers Helen Glover and Alex Gregory visited Dreams' HQ in High Wycombe to help launch the partnership. The London and Rio champions met with employees and discovered more about the partnership and how the Dreams team can help with athletes' sleeping needs.
British Olympic Association CEO, Bill Sweeney, says: “We are very proud and excited to announce that we will be partnering with Dreams, a well-known, respected, and market-leading British manufacturing and retail brand. Planning for Tokyo 2020 is well under way, and to have their support ahead of the games is key, given our reliance upon our commercial partners to fund the support programmes for Team GB athletes.
“The importance of sleep, rest and recuperation is critical to athlete performance and we look forward to combining sport science with the expertise of Dreams to deliver innovative initiatives for the athletes. They will be a great addition to the Team GB family and we are excited to start the partnership.”
Dreams CEO Mike Logue comments: “We’re delighted to become the first-ever official sleep partner of Team GB in the run up to and throughout the 2020 Olympic Games in Tokyo. We pride ourselves on being a great British brand as we make, sell and also deliver our Dreams beds - setting us apart from the competition and making us the best and most natural fit for the nation's most-loved sports team."