Dunelm reports strong LFL revenue growth of +6.9% (stores up +3.8% and online up +35.8%) across the 26 weeks to 29th December 2018.
It saw growth in unique customer numbers in-store (+4.3%) and online (+18.7%). Dunelm's multichannel proposition now represents 15.7% of total revenues, and the retailer's overall gross margin has improved thanks to better sourcing, FX (Forex Trading) benefits and the removal of Worldstores' less-profitable lines.
CEO Nick Wilkinson comments: "It's been a good first six months with our strong performance reflecting the focus we have placed back on the core Dunelm business. The LFL revenue growth, both in stores and online, demonstrates the progress we are making in improving our multichannel proposition whilst maintaining the breadth and depth of our specialist customer offer in homewares. On top of this, good operational discipline, and keeping things simple, is driving a better financial performance.
"We traded well through our key Winter Sale period and remain pleased with our performance to date. As previously highlighted, we are cautious about the outlook for the remainder of the financial year due to the continuing political uncertainty in the UK. We are confident in delivering market expectations for the full year assuming no material change in the macro-economic environment."