Bensons for Beds and Harveys have teamed up with Magic Radio’s Cash For Kids this Christmas to support Mission Christmas, an initiative to distribute thousands of gifts to disadvantaged children across the country.
Magic Radio will be asking listeners to buy one extra gift this Christmas and drop it off at their local Bensons for Beds or Harveys store.
Helen Nunn, head of media and planning at Harveys and Bensons for Beds, says: “Christmas is a time for giving, so we’re delighted to be part of an initiative which encourages the community to come together and help make a difference. Every child should have a special Christmas, and Mission Christmas inspires us all to dig a little deeper this festive season for children who might not otherwise receive a gift.”
Last year, the appeal generated upwards of £17m in gifts and donations which were distributed to more than 400,000 children across the UK.