Continuing its retail expansion in the UK, high-end furniture and homeware brand Natuzzi Italia has opened a new London store at Westfield White City, bringing the total number of Natuzzi Italia directly operated stores (DOS) in the Greater London area to four – Tottenham Court Road, Hampstead, Croydon and London Westfield.

The 530 sqm store offers a wide selection of Natuzzi Italia’s signature products.

Pasquale Junior Natuzzi, creative director and stylist, comments: “I am absolutely thrilled with how London has welcomed Natuzzi Italia - with this opening we are making our presence even stronger in a market that seems to be more and more interested in our style and vision. Westfield White City is the arena where the most important brands in the world compete – it is the place where people get excited by constant inspiration. Now, after a long period of "training", we are finally ready to catch Westfield’s attention.”

Reflecting the DNA and evolution of the Puglia-based brand, Natuzzi Italia’s stores offer interior decoration solutions in collaboration with internationally recognised designers, crafted by specialists in leather, fabrics and wood.

The new store is also equipped with Natuzzi Design Studio, a 3D virtual space-planning program combined with on-site finish and fabric samples, which enables the salesperson to work on their client’s living quarters to help them visualise the end results in real time. Customers can also view their chosen product in real time and in 3D format as a high-resolution graphic.

Natuzzi’s new London location expands on its more than 440 mono-brand portfolio worldwide, joining recent openings in Reading and Leeds and becoming the company’s 23rd location in the UK.