Fifth-generation family bedmaker Harrison Spinks has unveiled a new consumer-facing website that combines its Harrison, Somnus, Spink & Edgar and Hybed brands for the first time.

As part of a £1.5m brand overhaul, the new website has been developed to offer consumers a best-in-class experience to help drive brand awareness and support commercial growth.

Despite being hosted on the same website, each brand section remains distinctive, while the components work together to reinforce Harrison Spinks’ vertically-integrated story.

The product pages have been updated to focus more on video and photographic content, while the stockist search functionality has been overhauled using Google Maps.

A new Under the Covers section brings a fresh approach to content structure, offering a large resource of lifestyle-based content around bedroom inspiration, product aftercare and sleep. There is also a dedicated aftercare and FAQ section.

Meanwhile, a Retailer Area allows Harrison Spinks' stockists to login to a portal tailored to their individual needs. This includes access to retailer-specific news feed, sales and technical assets (based on the ranges they stock), and key contact details.

MD Simon Spinks says: “We know that customers are increasingly turning to the internet to research and often buy beds, so it’s crucial that our online presence reflects the expertise, innovation and quality that we are known for. The new website is designed to help make it easier to find which one of our beds is right for them and to easily find a retailer who they can visit, try and purchase from. We hope that this helps make the process of buying a new bed easier for customers and also helps to support our independent retailers.

“We’ve been making and selling beds for over 178 years and we hope that this new website will help us to tell our story as the true bedmakers, now and for years to come.”

The website was created by Leeds based digital agency Engage Interactive.