Argos Home has unveiled its first consumer pop-up shop. Located on London's New Oxford Street and open to the public until 27th September, the experiential store explores the concept of ‘homes full of life’, and features highlights from the retailer's trend-led autumn/winter 2018 releases.
The pop-up hosts a programme of expert-led interactive workshops, encouraging visitors of all ages to spend time together in an inspirational home environment. The schedule includes terrarium making with Jar & Fern, plate painting with Scratch London, screen printing with The Lovely Drawer and macramé with By Me London.
“We wanted to bring our collections to life and showcase the new Argos Home designs in a way never seen before," says John Tranter, Argos Home's trading director. "We place retail and digital innovation at the heart of our business to constantly challenge ourselves on how to deliver an excellent shopping experience for customers. With this pop-up, we want to give customers the opportunity to experience our beautiful homewares and furniture in a fun and unique way.”
For further information and to view the full programme of events, click here.