Home and gift show Autumn Fair is to undergo a major re-edit and unveil a rebrand for 2019.
Louise Young, MD of Spring Fair and Autumn Fair, says: “Our strategy is for ‘all of retail’, with Autumn Fair as one of largest sourcing destinations in Europe. How people are buying is changing – but how much and what people are buying is not.
"Following our recent acquisition by ITE Plc, Autumn Fair will see investment in buying programmes to attract more multiples interested in private label, along with a focused strategy for online retailer acquisition. Working with all types of suppliers and buyers, we will create a hub for all of retail.
“Further funding will also be made available to target international retailers, as efforts are made to support the all-important export market. This will be in addition to continued investment in the independent sector. A rebrand will also see Autumn Fair put retailers at the centre of what we do and reinforce its purpose as a marketplace, bringing buyers and sellers together.”
In 2019, the exhibition will switch locations within the NEC from the Piazza to the Atrium, revealing newly-organised halls. Analysis of visitors’ primary and secondary product interest were the cornerstone for creating the new sector adjacencies, aimed at improving visitors flow and facilitating cross-buying opportunities.
Two major boulevards will connect each sector of the show, ensuring buyers’ dwell time is maximised. Living and Accents & Décor in halls 19 and 20 will now sit between The Summerhouse and Everyday (formerly Volume).
