Silentnight has unveiled a new advertising campaign to raise awareness of its commitment to sustainability and preventing plastic entering the oceans.
The campaign restates Silentnight’s green credentials by highlighting how its unique Eco Comfort fibres, which are made from recycled plastic bottles, have prevented 105 million of them from entering the oceans each year.
The “A great night’s sleep shouldn’t cost the earth” campaign features a couple asleep in a bed on a beach, and aims to demonstrate the reinvigorating night’s sleep promised by Silentnight’s Eco Comfort mattresses, without damaging the environment.
The national campaign will be rolled out across digital, press and outdoor media.
Sue Benson, MD of The Market Creative, which developed the campaign, says: “We are giving consumers a compelling reason to choose Silentnight by letting them know the extent of the environmental benefits that the Eco Comfort mattress can make. Tackling such a serious issue, it was important to have the endorsement of the Marine Conservation Society so people know they can trust the environmental claims.”
Nick Booth, marketing director at Silentnight, adds: “We’re committed to making a difference when it comes to sustainability, so we have made our eco range the focus of our new campaign. With plastic pollution becoming an increasing problem, public concern for the environment is growing. We wanted people to know that we care and are actively making a difference. Consumers can be confident that our Eco Comfort range not only offers a great night’s sleep but is kind to the environment too.”