Bensons for Beds has announced a partnership with mattressmaker Simba. The nationwide deal, which is Simba’s largest to date, is set to bring the brand’s Simba Hybrid mattress across all of Bensons' 270 stores from October.
For Bensons, which already works with brands including Sealy, Tempur and Silentnight will see Simba further expand its offering with the mattress-in-a-box offer.
Mark Cort, Bensons' commercial director, says: “We approached Simba to form a partnership as we believe everyone deserves a great night’s sleep. We strive to provide our customers with the most trusted, quality and innovative brands within the sector and the partnership with Simba allows us to connect with shoppers who are short on time, but value quality. Simba will be an important partner for us as a retailer and we are excited to work with the biggest bed-in-a-box brand that provides one of the most comfortable mattresses on the market.”