Bedmaker Duvalay has signed an exclusive licensing agreement that permits Chinese manufacturers to produce and distribute one of its mattress ranges to the East Asian market.
The deal will see Duvalay's Rosalia Collection manufactured under licence in the Far East, devolving production from the company’s Yorkshire-based factories for the first time.
The NBF Bed Manufacturer of the Year award winner will continue to produce all mattresses and beds for British consumers in the UK.
“This is a landmark agreement in our company history that takes Duvalay truly global – bringing our brand of affordable luxury to East Asia,” says sales and marketing director, Liz Colleran.
“We have done our due diligence and we are confident that under the terms of our licensing agreement our partners in China will manufacture our Rosalia Collection to the same exacting standards Duvalay is known for here in the UK.
"Excitingly, we will also be exporting our handmade Hilary Devey Collection of mattresses and beds to China, where our new partners will distribute them to discerning customers who value opulence, premium materials and attention to detail.”