Marketing director Nick Booth says: “We are so proud to be awarded Superbrands status for 2018. This is testament to our commitment to quality, service and innovation within the bed industry. 2017 saw us continue to work hard to meet our customers' expectations, taking a scientific approach to product development as well as investing in valuable research, something which keeps us at the forefront of bed innovation.”
Planned product launches this year include an extension of Silentnight’s Safe Nights and Healthy Growth ranges. Four new Safe Nights cot bed mattresses launched in February, as well as a range of sleep accessories including blankets and sleep suits.