UK-based boxed mattress brand, Hyde & Sleep, has announced its partnership with GB Boxing, making it the only official sleep partner to Great Britain’s Boxing Team.
Hyde & Sleep will provide the entire podium squad with a mattress of their choice at GB Boxing’s athlete accommodation, located close to its state-of-the-art training facility in Sheffield. The partnership will run until December 2020 to ensure the athletes are well rested in the lead up to the Tokyo 2020 Olympic Games.
Matthew Holt, CEO of GB Boxing, comments: “Our aim was to partner with a brand that invests heavily in sleep technology and innovation. After numerous rounds of testing, we’re confident Hyde & Sleep is the right fit."
Andrew Tyler, founder of Hyde & Sleep, adds: “As a British brand, we’re really proud to collaborate with the GB Boxing Team and become their official trusted sleep partner.
“Since we launched in 2016, it’s been our mission to get the British public to sleep better and enjoy the restorative effects of a good night’s rest. Never is this more true than if you’re a professional athlete.
“We look forward to supporting the squad’s journey as they prepare for the Tokyo 2020 Olympic Games.”
Hyde & Sleep sells exclusively online.