The National Bed Federation (NBF) has launched a new initiative specifically designed for retailers who stock NBF approved beds and bed products.

The NBF Retailer Supporter Programme was officially unveiled at this year’s Bed Show, Telford, where retailers could collect a free point of sale (POS) pack from the NBF’s Village Green stand near the main entrance.

The supporter programme is designed for retailers to promote their support of NBF Approved manufacturers and the NBF Code of Practice. To qualify as a ‘supporter’, at least 50% of their beds’ floor display must be from NBF members.

The free POS package includes a large window vinyl with the ‘Proud To Stock Beds Made By NBF Approved Members’ stamp of approval, plus, vinyl logos for internal showroom use, stickers to highlight selected products and pyramid shaped show-cards to explain why consumers should buy beds made by NBF Approved manufacturers.

The supporter package also includes a USB stick containing free marketing artwork for retailers to produce their own offline and online marketing material and two, newly developed consumer videos for use on retailers’ websites and social media platforms. The short, animated videos highlight the potential dangers and pitfalls of buying cheap mattresses from the door-step ‘white van man’, or from unscrupulous internet traders and offers advice on why consumers should ‘look for the big tick’ on NBF Approved brands.

Going forward, the NBF is looking to develop a listing of supporting retailers on its website to enable consumers to locate their nearest one.

Simon Williams, marketing manager at the NBF, says: “We’re excited to launch this programme for furniture retailers as we provide additional instore and online support for the industry. We continue to strive to work with retailers to help make consumers aware of the positive reasons why they should buy beds made by NBF Approved members, and the potential dangers of purchasing from rogue traders.

“If retailers qualify for the Retail Supporter Programme, we would encourage them to sign up and use the new logo and marketing material in all their offline and online promotion and social media platforms. If any retailers are interested, get in touch directly either by visiting us at the Bed Show or by emailing simon@bedfed.org.uk or calling 01756 799950.”