Highgrove Beds Group has appointed Richard Shaw as its area sales manager covering the East and West Midlands region.
Richard has more than 20 years experience in the bed industry, having worked in similar roles with Silentnight Group and Simmons Bedding.
Head of marketing, Shane Harding, says: "Highgrove is delighted to have Richard on-board and I’m sure that he will provide excellent service to our existing customers. He will also help strengthen our brand presence in the Midlands as we look to further increase market share in this area."
Customers new and old can meet Richard on the Highgrove Beds Group stand F40 an F50 at the NBF Bed Show later this month.