Wayfair, one of the world’s largest online destinations for furnishings and home décor, today announced a partnership with ITV television presenter, Lorraine Kelly, for its Wayfair UK brand. The popular face of breakfast TV will star in the online homeware brand’s forthcoming TV campaign, which airs on UK screens starting in mid-September.

“We’re thrilled to join forces with Lorraine Kelly for our new TV campaign,” said Martin Reiter, general manager of Wayfair Europe. “Lorraine’s down-to-earth signature style makes her a perfect fit for Wayfair. We’re excited to feature Lorraine in our new TV advertisement, which will highlight Wayfair’s broad range of budget-friendly finds to high-end styles as well as just how easy it is to shop for every room in the home at Wayfair.co.uk.”

In addition to this autumn’s television campaign, Lorraine Kelly will be collaborating with Wayfair on a festive dining room makeover. Launching on-site on Wayfair.co.uk in November, Lorraine will give shoppers a look at how to style their homes for the season. Lorraine will also be sharing her top gift picks for the festive period in another shoppable sale.

“I’m delighted to be teaming up with Wayfair this year,” says Lorraine. “It’s a fantastic one-stop-shop which makes it so easy for shoppers to find unique pieces for any room in their home. Whether you’re looking for budget-friendly basics for the bathroom or a striking statement piece for your living room, Wayfair’s got it covered.”

UK residents can catch Lorraine in Wayfair advertisements starting this September.