Highgrove Beds Group has appointed Andrew Richards as its new group sales director.

Head of marketing, Shane Harding, says the company is delighted to have Andrew on-board and his appointment will help strengthen the sales team as it continues to increase market share of the Highgrove Group brands.

45 year old Andrew has more than 20 years’ experience in the UK Bed Industry, having previously worked in senior sales positions with Gainsborough and the Silentnight Group.

Andrew says: “The massive investment and long term strategic sales and marketing objectives for the Highgrove Beds Group makes this an exciting opportunity that I’m really looking forward to."