Award-winning British bed manufacturer and Royal Warrant holder, Hypnos, has named children’s charity Magic Breakfast its charity partner for 2017.

To mark its commitment, Hypnos has already provided a £20,000 donation as a percentage of its 2015/2016 financial profit, and has pledged to show further support for the charity in 2017 through a series of fundraising events.

Magic Breakfast is a registered children’s charity providing healthy breakfasts and expert support to schools in disadvantaged areas of the UK. A good breakfast is crucial for giving children the energy and concentration they need during their school day, and improving their overall education – pair this with a good night’s sleep, something Hypnos is passionate in educating youngsters about, and it will help them to kick-start a busy day at school feeling refreshed and alert.

The money that has been donated will help to provide over 90,000 nutritious breakfasts to children who need them most.

Chris Ward, group marketing director at Hypnos, says: “We are extremely excited to begin our partnership with Magic Breakfast. By educating children on the value of a good night’s sleep and a healthy breakfast, they are guaranteed to have the best start to the day possible, helping to improve their concentration at school in the process. At Hypnos we’re committed to helping thousands more children start the day right by receiving a nutritious breakfast allowing them to enjoy a more focused learning experience."